I was watching the NCAA Division I Lacrosse Championship a couple of weeks ago on ESPN and it gave me a thought. Lacrosse is big in the Northern U.S., but could it thrive in the South? I think it could. Lacrosse is action packed with lots of contact; two things we southerners love (we are obsessed with football, aren't we?). Currently, only 59 Division I schools house lacrosse programs and of those 59 only three are from major southern conferences (Duke, North Carolina, & Maryland of the ACC). In the north, lacrosse is a regional phenomenon. The National Championship game billing Syracuse and Johns Hopkins nearly sold out Gillette Stadium in Boston having an attendance of about 50,000 people.
Lacrosse is also increasing in popularity and in merchandising sales. According to this blog, lacrosse is the fifth leading collegiate sports program in terms of merchandising. Add that on to the burgeoning National Lacrosse League, the sport is sweeping the nation. It could be this generation's softball with its ever growing popularity, sales, and overall appeal.
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